Cream expands with Cream deluxe
The well-known brand Cream expands with the independent brand Cream deluxe.
Cream deluxe contains lingerie, loungewear, and footwear as well as the season’s
accessories - in Autumn 2012 - hats, scarves, and gloves, among other things.
- We expand with Cream de Luxe, and partly launch the completely new product lines, lingerie and loungewear, partly focus further on shoes, boots, and other accessories. Our selection of accessories will now be a part of the independent Cream deluxe brand. Everything within the Cream deluxe brand will naturally correspond with the Cream collection in terms of style and colours, says CEO Jens Obel, who announces that the first Cream de Luxe collection will contain about 80 styles.
The Cream deluxe lingerie is created for the feminine woman, who appreciate the exclusive look, the perfect fitting and high functionality. All created in fabulous fabrics, decorated with modern romantic details.
The Cream designers in general find inspiration all over the world. One of the sources for Fall 12 has been the feminine Baby Doll theme and the Carnaby Street in London where they found ideas for the “Luxury Hippie” style.